Returning to the worldwide scene with the largest delegation of tourism stakeholders up to now, the Philippines made a giant comeback on the Internationale Tourismus-Börse (ITB) 2023 Conference in Messe Berlin, Germany on 07 to 09 March 2023, spearheaded by the Division of Tourism (DOT) and its advertising and marketing and promotion arm, the Tourism Promotions Board (TPB) Philippines.
DOT Secretary Christina Garcia Frasco led the mixed group of 26 co-exhibitors from the private and non-private sector consisting of 40 delegates attending the occasion. TPB Chief Working Officer Margarita Nograles and different DOT officers additionally joined the Secretary. The Philippines is anticipated to focus on the nation’s tourism developments and product choices to over 160,000 guests anticipated to attend the world’s largest journey and tourism commerce truthful.


The Philippines’ participation on the ITB Berlin goals to strengthen the nation’s world tourism marketing campaign by partnership alternatives with numerous tourism non-public sectors, together with tour operators, on-line journey companies, new on-line distribution platforms, journey web sites and communities, journalists, and influencers, amongst others.
“The ITB Berlin holds nice alternatives for the Philippines to showcase to the world its award-winning locations comparable to Boracay, Cebu, Siargao, and Palawan, and likewise to incorporate Banaue, Intramuros, and South Cotabato, amongst others. We additionally stay up for giving the world a view into our distinct and various tradition, in addition to the nation’s greatest asset: the heat and hospitality of the Filipino folks,” stated Secretary Frasco.
“Our participation is pursuant to additional positioning the Philippines as a tourism powerhouse in Asia, and hopefully the world within the years forward,” she added, additionally citing that the ITB attendance will assist fastrack the restoration efforts by the DOT of the pandemic-hit trade.

The Philippines sales space on the ITB Berlin featured the nation’s wealthy tradition and sustainable tourism by the creative works of T’nalak weaver Myrna Pula of South Cotabato and Yakan Weaver and Entrepreneur Angelita Pichay Ilul of Zamboanga. Furthermore, guests acquired a style of Philippine espresso and candies by Kape de Filipina, a model providing merchandise meticulously grown by farmers and communities within the Philippines.
The DOT and TPB hosted a cocktail reception for worldwide patrons, Philippine sellers, and trade companions on the second day of the conference, the place they had been handled to conventional Filipino delicacies by Ayan, a Filipino road meals restaurant based mostly in Berlin, and stay performances from Lapu Lapu Arnis de Abanico, Songwriter and Singer David Mercado and Princess Virtudazo.
“What we’ve got showcased on this yr’s ITB is only a glimpse of our nation’s wealthy tradition and wide selection of tourism choices, curated to convey extra concepts and inspiration to advertise the Philippines as a significant and purposeful vacation spot. We’re greater than able to welcome you to our residence. Come go to to witness, firsthand, the Philippine Expertise,” enthused TPB COO Nograles.

This yr, extra tourism stakeholders joined the Philippine delegation to reintroduce the nation as a world-class tourism vacation spot, comparable to Airtrav Philippines, Araw Hospitality Inc., Amorita Resort, Annset Holidays, Inc., Baron Journey Company, Blue Horizons Journey & Excursions Inc., Bohol Seashore Membership, Chroma Hospitality Inc. (Crimson Motels & Resorts), Club Agutaya Inc., CTPH life-style & Journey Companies, Divaishnavi Worldwide Inc., El Nido Resorts, Evasion Tropicale Journey and Excursions, GI Philippines Corp., Intas Vacation spot Administration Inc., Marsman Drysdale Journey Inc., MyTRIPS Journey and Excursions, Plantation Bay Resort and Spa, Rajah Tour Philippines, Sharp Journey Service, Sarah Lea Journey and Excursions, The Funny Lion, Complete Exhibit & Expo Options, Inc., Travelexperts, Inc., Travelite Journey and Excursions Co., and the Philippine Retirement Authority.
Negros Occidental luggage Inexperienced Story Vacation spot Awards
Two Negros Occidental cities introduced honor to the nation throughout the Inexperienced Locations Awards on the ITB Berlin 2023 after being acknowledged for his or her inspirational sustainable tourism practices and efforts.
Sagay Metropolis bagged the Folks’s Alternative Award and ranked 2nd below Nature and Surroundings Class with its entry, “Mangrove Forest Safety by Neighborhood-based EcoTourism Undertaking”. The town’s Suyac Island Mangrove Ecopark, positioned contained in the Sagay Marine Reserve, is the primary totally community-based ecotourism web site in Sagay, that provides an unparalleled expertise and permits vacationers to attach with nature and native tradition.
One other satisfaction of Negros Occidental, Bago Metropolis’s entry “Reviving the Majestic Range of Bago Watershed” was awarded third among the many finalists below Surroundings and Local weather Class. Bago Metropolis’s Watershed performs a significant position in steering the wheel of the financial system of Negros Occidental by supplying water to about 19,000 hectares of agricultural areas. To guard, preserve and rehabilitate the watershed, the town authorities mobilized its assets and strengthened neighborhood involvement by Built-in Ecosystem Administration Strategy (Ridge to Reef Environmental Administration).
The celebrated Inexperienced Locations Story Awards on the ITB Berlin showcases probably the most inspirational initiatives for sustainable tourism improvement from tales submitted to the yearly Inexperienced Locations Prime 100 Tales competitors.
With the long-term aim of securing elevated arrivals, receipts, and investments for the nation, TPB yearly participates within the ITB Berlin, which supplies the Philippine journey commerce a possibility to community with related decision-makers from new and current tourism markets throughout Europe, America, and Asia.
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